Are you ready to step up your social media game, but not sure where to start? Have you heard about the new Facebook changes and now you are on pins and needles? What if I told you that there is a solution and that it begins and ends with one word: CONSISTENCY!
That’s right! All you have to do to stay in the game on any of your social media platforms is to stay consistent. So how do you go about doing that? I have personally used a 3-Step Social Media Strategy for the last year on all of the platforms I manage and it has worked to grow their pages by increasing engagement, followers and shares. What is that process you ask?
It flows like this:
- Content Creation
- Engaging Question
- Shared Content
So, let’s break each step down….
When you hear the words content creation, what do they mean to you? For me, they mean creating branded memes with quotes on photos that reflect the meaning of those quotes. This can be done on programs like Canva or WordSwag using Free Stock Photos from within each of those programs or on sites like Unsplash or Creative Market.
Another part of the creation process is the addition of your business name and/or the platform you want them to visit. My recommendation is that you add either your Facebook page (i.e. FB/JustSayinSocial) or your Website (i.e. www.JustSayinSocial.com) to each meme. This way when your content is shared, people know where to find you to learn more about your business.
The final step to this process, is to schedule it to your platform with a call-to-action. By adding a call-to-action above the meme, you are creating another opportunity for engagement on that piece of content. Once engagement begins, it is more likely for your meme to be shared to another page.
What is an engaging question and why do I need one? An engaging question on a social media platform is considered a piece of content that will bring engagement among your audience. When you are creating engaging questions, you need to consider what your audience would enjoy talking about. It could be things like:
- What’s for dinner?
- Where are you located on planet internet?
- When you are traveling do you prefer to be the driver or the passenger?
By asking these kinds of questions, you are getting to know your audience on a personal level. This is your WHY! When you are engaging with your audience on a personal level, you are developing a relationship that could lead to a working relationship.
How do I decide what content to share to my platforms and what’s the benefit? Shareable content should come from group pages you follow on your platforms or from a “love list” of prospective clients. Group pages tend to offer daily prompts, which give you the opportunity to share your content, as well as, find content that you can share to your platforms. This creates involvement between you and other members of the group, which can lead to more followers on your platforms.
Another way to find shareable content is by creating a “love list.” This list should be made of prospective clients who you have been trying to get to know or have been following in order to see if the services you provide are relevant to their business. When you create a “love list,” it builds a bond between you and that person, which leads to engagement by each of you on your platforms.
Lastly with shareable content, you have to decide what content your audience will enjoy seeing or learning about. When scheduling a shareable meme or blog post, make sure it is something your audience would want to see or read. This will create more engagement from your audience and create a higher reach on the social media platform.
Do you think this 3-Step Social Media Strategy will work for you and your social media platforms? OR Do you still have questions? Feel free to reach out to me via the Contact form or by emailing me at firstname.lastname@example.org. I’m always happy to setup a Coffee Chat with you to discuss setting up and implementing the strategy!